Sarah McDonald

Chief Brand Officer, Byte

Sarah McDonald is a creative and results-focused brand marketer with over 10 years of digital marketing and sales experience.

Sarah McDonald is a creative and results-focused brand marketer with over 10 years of digital marketing and sales experience. She has a strong understanding of how to humanize a brand while leveraging key data to connect the dots between human behavior, creative development, technology and business strategy, while proving ROI.

Sarah has demonstrated her ability to work in both analytical and creative environments, with an expertise in social media, influencer marketing and creative storytelling. Past experiences range from Fortune 500s (BD Medical, YouTube) to early stage startups like Winc Wines in the Direct-to-Consumer market.

Currently Head of Brand at Byte, Sarah was a founding member of the DTC invisible aligner brand which was acquired by Dentsply Sirona for $1.04B in 2021.